Install CRM Data Backup & Restore from the HubSpot Marketplace, and it backs up every contact, company, and deal automatically: monthly on Free, weekly on Starter and Growth, daily on Pro and Enterprise. Duplicate detection (rolling out) flags likely duplicates, and one-click restore returns any backed-up record, including recovery for merges done in HubSpot itself.
Install CRM Data Backup & Restore from the HubSpot Marketplace in about 30 seconds. Approve the OAuth permissions, then enable automated backups from your account dashboard. The Free plan covers up to 2,000 records with monthly backups and 3 restores per month. No credit card is required, and you can upgrade anytime.
See the Setup Guide for step-by-step instructions, or upgrade anytime from your account dashboard.
CRM Data Backup & Restore backs up your HubSpot contacts, companies, and deals automatically: monthly on Free, weekly on Starter and Growth, daily on Pro and Enterprise. Every property and association is captured in each backup, and you can limit backups to specific segments. Backups are retained for 7 to 365 days depending on your plan.
Segment-based backups let you focus data protection on your most important records and stay under your plan's record limit. You can view backup history in your account dashboard.
A 3-stage duplicate detection engine is rolling out. Stage 1 finds exact matches on email, phone, and domain. Stage 2 applies fuzzy matching on names and other fields. Stage 3, on Growth plans and above, verifies ambiguous pairs with live web search. Flagged duplicates will be reviewed before any merge, always with backup protection.
Deterministic and fuzzy dedup are rolling out on all plans; web search dedup is rolling out on Growth plans and above.
Every merge done through CRM Data Backup & Restore captures a pre-merge backup, so one click returns every property and association exactly as backed up. For merges done in HubSpot itself, recovery rebuilds the absorbed record and clears survivor contamination. Free includes 3 restores per month; every paid plan includes unlimited restores.
No reconstruction needed for app-based merges, just a clean restore from the backup. Chain merges (A to B to C) are fully supported.
If the merge already happened and you don't have a pre-merge backup, Emergency Unmerge can reconstruct and separate the records using property history analysis. Paid CRM Data Backup & Restore subscribers get Emergency Unmerge operations included monthly (10 on Starter, 25 on Growth, 50 on Pro, 200 on Enterprise).
Deleted something and have no backup yet? Here is what still works.