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The Only HubSpot Backup That Can Reverse a Bad Merge

Automated Backups for Your HubSpot CRM.
One-Click Restore When Things Go Wrong.

HubSpot itself cannot undo a merge, its own knowledge base says "it's not possible to unmerge records." CRM Data Backup & Restore backs up every contact, company, and deal on an automated monthly, weekly, or daily schedule depending on your plan, at a time you choose, then lets you restore any record with one click. When a bad merge happens, recovery is a click, not a project.

Free plan included · Up to 2,000 records · No credit card required

HubSpot Technology Partner

Need hands-on help? Our team handles complex bulk unmerges, data migrations, and CRM cleanup projects your team shouldn't have to figure out alone. Get a free consultation →

Already merged wrong records? Fix it now at emergencyunmerge.com →

How It Works

Four Steps to a Protected CRM

1

Install

Install CRM Data Backup & Restore from the HubSpot Marketplace. Takes 30 seconds. Free plan starts immediately.

2

Auto-Backup

CRM Data Backup & Restore automatically scans and backs up your records on a regular schedule. Every property and association is captured.

3

Automated Backups

CRM Data Backup & Restore captures the full state of your records on a schedule, so you always have a dated backup to recover from.

4

One-Click Restore

Merges done through CRM Data Backup & Restore restore in one click. For merges done in HubSpot, recovery rebuilds the record from your backup and clears the bad data left on the survivor.

Features

Everything You Need to Back Up and Restore Your CRM

📷

Automated, Scheduled Backups

Every record in your CRM is automatically backed up on a schedule set by your plan. Properties, associations, and metadata are all captured. Never lose data to a bad merge again.

🔁

One-Click Restore

Merges done through CRM Data Backup & Restore restore in one click. For merges done in HubSpot itself, recovery restores every property and association captured in your pre-merge backup and clears the bad data left on the survivor.

📊

Complete Audit Trail

Every merge is tracked with full before-and-after backups. Know exactly what changed, when, and by whom. Complete transparency for your CRM operations.

🔒

Workflow Backups

Trigger a CRM Data Backup & Restore backup from any HubSpot workflow, so records are captured at the moments that matter to you.

⛓️

Chain Merge Support

Records merged multiple times? CRM Data Backup & Restore tracks the full chain. Restore any or all merges in the sequence, no matter how complex the history.

👥

All Record Types

Full support for contacts, companies, and deals. Every record type gets the same automated backups and one-click restore.

🎯

Segment-Based Backups

Only back up the records that matter. Pick specific HubSpot lists or segments per object type to stay under your record limit and focus backup coverage on your most important data.

Duplicate Detection

Find Duplicates. Merge Them Without Fear.

CRM Data Backup & Restore hunts down duplicate contacts, companies, and deals in three stages. You review the evidence, and every merge is backed up before it runs, so a wrong merge is one click to undo.

S1

Deterministic

Exact matching on email addresses, phone numbers, and company domains. Catches the obvious duplicates instantly, no guessing on names.

All plans

S2

Fuzzy Matching

Name similarity, company-name normalization, and field-level heuristics. Finds duplicates hiding behind typos, abbreviations, and formatting differences.

All plans

S3

Advanced Matching + Web Verification

For the ambiguous pairs, it weighs the full record in context and verifies company identity with live web search, so near-miss names like Symphony and SymphonyAI never get merged by mistake.

Growth plans and above

Every Merge Stays Safe

Finding duplicates is the easy part. What makes this different is that nothing merges until it is backed up, and nothing merges without you.

🛡️

Snapshot-First Merge

Before any merge runs, both records are backed up, properties and associations included. If it turns out wrong, restore both with one click. If the backup cannot be written, the merge is blocked, never forced.

🔍

Review Before You Merge

Each flagged pair comes with the match reason and a calibrated confidence score, worst on top. You decide with the evidence in front of you. Nothing merges automatically.

Bulk Merge by Confidence

Clear a whole queue at once. Pick a confidence threshold, merge everything above it, and hold the uncertain pairs for review. Every pair is still backed up first, and you can export the full list to CSV.

Merge Duplicates Safely

When CRM Data Backup & Restore finds duplicates, you merge knowing your records are already backed up. If a merge turns out wrong, restore it with one click. No risk. No data loss.

Start Finding Duplicates

Pricing

Plans for Every CRM Size

Start free with up to 2,000 records. Scale as you grow. All paid plans include unlimited one-click restores and Emergency Unmerge operations included monthly.

Automated backups running in the background, ready to restore any record the moment you need it.

Monthly Annual Save up to 28%

Free

$0 forever

Get started with CRM backup and recovery on a small CRM.

  • Up to 2,000 records
  • 3 restores/month
  • 7-day retention
  • Monthly scans
  • Automated monthly backups
Get Started Free

Starter

$29 /mo

For growing teams that need reliable automated backups and data protection.

  • Up to 10,000 records
  • Unlimited restores
  • 30-day retention
  • Weekly scans
  • Automated weekly backups
  • 10 EU operations/month included
Get Started
MOST POPULAR

Growth

$79 /mo

Advanced backup and data protection for mid-size CRMs, with priority support included.

  • Up to 50,000 records
  • Unlimited restores
  • 90-day retention
  • Weekly scans
  • Segment-based backups
  • 25 EU operations/month included
Get Started

Pro

$179 /mo

Daily scans and extended retention for large CRMs.

  • Up to 250,000 records
  • Unlimited restores
  • 180-day retention
  • Daily scans
  • Segment-based backups
  • 50 EU operations/month included
Get Started

Enterprise

$349 /mo

Maximum backup coverage and data protection for enterprise-scale CRMs.

  • Up to 1,000,000 records
  • Unlimited restores
  • 365-day retention
  • Daily scans
  • Segment-based backups
  • 200 EU operations/month included
Get Started

All paid plans include unlimited one-click restores and Emergency Unmerge operations included monthly. Annual billing saves up to 28%. Cancel anytime.

Sister Product

Already Merged Wrong Records?

Emergency Unmerge reconstructs and separates records after a bad merge, even without pre-merge backups. Advanced analysis of property history, timestamps, and associations.

Paid CRM Data Backup & Restore subscribers get Emergency Unmerge operations included, up to 50/month on Pro, 200/month on Enterprise. Additional operations available at standard credit rates.

FAQ

Frequently Asked Questions

Last updated: July 24, 2026

What does CRM Data Backup & Restore do? +

CRM Data Backup & Restore by Third Space is automated backup and one-click data restore for your HubSpot portal. It recovers merges done in HubSpot itself by rebuilding the affected record from your backup and clearing the bad data left on a merge survivor, and it gives you one-click restore for merges done through CRM Data Backup & Restore. It also keeps dated backups of your CRM, so the next mistake becomes a same-day restore instead of a recovery project. Backups capture all properties and associations for contacts, companies, and deals.

How do automated backups work? +

CRM Data Backup & Restore scans your HubSpot CRM on a regular schedule (monthly, weekly, or daily depending on your plan) and captures a complete backup of every record's properties and associations. These backups are stored securely and used to restore the captured state after a bad merge. Backups are retained for 7 to 365 days depending on your plan.

Can I restore a record after a bad merge? +

Yes. Merges done through CRM Data Backup & Restore can be restored with one click. For merges done in HubSpot itself, CRM Data Backup & Restore can recover the record from a backup taken before the damage, restoring every property and association captured in that backup. Free plan users get 3 restores per month. All paid plans include unlimited restores.

What is duplicate detection? +

CRM Data Backup & Restore includes a 3-stage duplicate detection engine (rolling out) that runs during backup scans. Stage 1 (deterministic) matches on exact email, phone, and domain. Stage 2 (fuzzy) uses name similarity and other heuristics. Stage 3 (advanced matching with web verification, Growth plans and above) evaluates ambiguous pairs and verifies company matches with live web search. Duplicates are flagged for review so you can merge them safely with backup protection.

Do paid plans include Emergency Unmerge? +

Yes. All paid CRM Data Backup & Restore plans include Emergency Unmerge operations monthly: 10 on Starter, 25 on Growth, 50 on Pro, 200 on Enterprise. Additional operations are available at standard credit rates. Emergency Unmerge is our sister product that reconstructs records after a merge, even without a pre-merge backup.

How often are backups taken? +

Backup frequency depends on your plan. Free: monthly scans. Starter and Growth: weekly scans. Pro and Enterprise: daily scans. Each scan captures the current state of all your records within your plan's record limit.

Does HubSpot have its own backup feature? +

Yes, partially. HubSpot's native Backup & Restore tool (Settings > Data Management) requires a paid subscription: Starter and Professional portals can back up once per week, Enterprise once every 24 hours, and only Enterprise can schedule recurring backups, weekly or biweekly. Native backups download as CSV files and exclude associations and activity data, per HubSpot's documentation (checked July 1, 2026), and under HubSpot's DPA, backing up your data is your responsibility, not HubSpot's. Deleted records are restorable from HubSpot's recycle bin for up to 90 days, and the Restore CRM changes tool (Starter and above) can roll records back within the last 14 days. None of these tools can reverse a merge; HubSpot's own knowledge base states it's not possible to unmerge records. CRM Data Backup & Restore by Third Space keeps point-in-time backups that include associations, with one-click restore on any HubSpot tier. Free up to 2,000 records. See exactly what the native backup covers.

Can you unmerge records in HubSpot? +

No. HubSpot's own knowledge base states plainly: "It's not possible to unmerge records." There is no unmerge or demerge action for contacts, companies, or deals once a merge completes, and HubSpot Support has no documented path to reverse one either. If a pre-merge backup exists, CRM Data Backup & Restore restores the record with one click. If it doesn't, Emergency Unmerge reconstructs the absorbed record from evidence HubSpot leaves behind. Read the full guide.

What happens when my plan expires? +

If your plan expires or you downgrade to Free, your backup history is trimmed to the Free plan's 7-day retention window, and the most recent backup of each record is always retained. New scans follow the Free plan schedule (monthly). You can still perform up to 3 restores per month. Upgrading again restores full access immediately.

What record types are supported? +

CRM Data Backup & Restore supports contacts, companies, and deals in HubSpot. All three record types are covered by automated backups, duplicate detection, and one-click restore.

How does duplicate detection work? +

CRM Data Backup & Restore uses a 3-stage pipeline (rolling out). Stage 1 finds exact matches on email, phone, and domain. Stage 2 applies fuzzy matching on names and other fields. Stage 3 (Growth plans and above) uses advanced matching to evaluate ambiguous pairs that the first two stages flagged as uncertain, and verifies company matches with live web search data. This reduces false positives and catches duplicates that simple matching would miss.

Is my data safe? +

Yes. CRM Data Backup & Restore uses HubSpot's OAuth security model and only requests the scopes needed to perform backups and duplicate detection. Data is encrypted in transit (TLS) and the database runs on infrastructure with disk-level encryption. Application-layer encryption of backup contents is being rolled out. OAuth tokens are encrypted at the application layer today. We never store your full CRM data beyond your plan's backup retention period. Duplicate detection uses Anthropic's Claude, which does not use your data for training. See our Privacy Policy and DPA for details.

What is the difference between CRM Data Backup & Restore and Emergency Unmerge? +

CRM Data Backup & Restore is proactive CRM backup and data protection: it keeps dated backups of your records and detects duplicates so you can merge safely, and it recovers merges done in HubSpot from your backups. Emergency Unmerge is reactive merge recovery: it reconstructs records after a bad merge has already occurred, even without backups. Think of CRM Data Backup & Restore as ongoing data protection and Emergency Unmerge as emergency surgery. Paid CRM Data Backup & Restore plans include Emergency Unmerge operations (10-200/month by plan). Visit emergencyunmerge.com to learn more.

How does chain merge support work? +

If a record was merged multiple times (e.g., Record A merged into B, then B merged into C), CRM Data Backup & Restore tracks the full chain. When you restore, you can separate any or all records in the chain. The backup captures the state at each point, so even complex merge histories can be fully reversed.

What will the charge look like on my credit card statement? +

Subscription charges will appear on your card statement as "Services - Third Space" or "SERVICES - THIRD SPACE". Third Space, LLC is the company behind CRM Data Backup & Restore. If you see this charge and don't recognize it, check your account at crmbackup.io/account.