HubSpot's native backup feature, named Backup & Restore and found under Settings > Data Management, is available on Starter subscriptions and above. Starter and Professional can back up weekly, Enterprise every 24 hours. Backups download as CSV files within 14 days, and HubSpot's documentation confirms associations and activity data aren't included.
Last updated: July 24, 2026
Credit where due: HubSpot ships a real, working backup tool, and for some teams it is genuinely all they need. This page lays out exactly what the documentation says it does, where its documented limits are, and how to decide whether you need anything more.
Worth naming all three together, because they get confused for one another: HubSpot actually ships three separate native tools, the recycle bin (deleted records, restorable for up to 90 days), Restore CRM changes (edits, imports, and workflow changes, rolled back up to 14 days), and the manual export covered in detail below. None of the three is a complete, automatic, continuous, full-fidelity backup that includes associations and activities, and none of them can reverse a merge. That is the real gap purpose-built backup tools fill.
HubSpot's Backup & Restore covers nine object types: contacts, companies, deals, tickets, custom objects, products, calls, conversations, and tasks, including sensitive-data property values. It delivers a .zip file with one CSV per object, downloadable for 14 days. It requires a Starter subscription or above and Super Admin permissions.
| Aspect | What HubSpot's documentation says |
|---|---|
| Availability | Starter subscription or above in any hub; Super Admin permissions required. |
| Backup frequency | Starter and Professional: once per week. Enterprise: once every 24 hours. |
| Scheduled recurring backups | Enterprise only. Documented recurrence options are once a week or every two weeks; a daily schedule is not documented. |
| Objects covered | Contacts, companies, deals, tickets, custom objects, products, calls, conversations, and tasks. Sensitive-data property values are included. |
| Associations and activities | Explicitly excluded: "Associations and activity data aren't included." |
| File format | A .zip containing one CSV per object; objects with no records are omitted. |
| Download window | Backups are downloadable for 14 days after completion. |
Verified against HubSpot documentation on July 1, 2026. Sources: Back up CRM data and Restore CRM changes.
Backup is contractually your job, not HubSpot's
Under HubSpot's Data Processing Agreement, backing up your data is stated as the customer's responsibility, not HubSpot's. HubSpot's own platform backups exist for infrastructure redundancy and disaster recovery (multi-region replication), not as a per-account restore service you can request. That is exactly the gap a dedicated backup tool is built to close.
No. HubSpot's documentation states it directly: associations and activity data aren't included in native backups. The CSV files contain each record's properties, but not the links between contacts, companies, deals, and tickets, and not the activity timeline. If you restore by re-importing CSVs, you rebuild those relationships yourself.
One nuance worth stating precisely: the same article lists calls, conversations, and tasks among the backed-up objects while also stating that activity data is excluded. The documentation does not reconcile those two statements in more detail, so treat the explicit exclusion as the safe assumption for anything on a record's timeline.
Restore CRM changes, under Settings > Data Management > Backup & Restore, rolls records back to a previous point within the last 14 days, undoing updates made by workflows, imports, or manual edits. It is available on Starter and above with Super Admin permissions, and a prepared restore stays actionable for up to 14 days.
Deleted records are a separate path again: HubSpot's recycle bin can restore deleted records for up to 90 days, with its own limits and gotchas. We cover that in full in our guide to restoring deleted HubSpot records.
No, and this is the gap none of the three native tools were built for. Restore CRM changes rolls back edits, imports, and workflow changes, but a merge is none of those, so it does not apply. The recycle bin only covers deletions, and a merged record was never deleted. HubSpot's own knowledge base states it plainly: "It's not possible to unmerge records."
Worse, a merge quietly damages the evidence you would need to reconstruct it later. When two records merge, HubSpot rewrites the surviving record's property-history timestamps to the date of the merge, not the original date each value was set. So even where a losing value happens to survive somewhere in property history, the record of exactly when it was true is gone. That is one reason a bad merge is a fundamentally different, harder problem than a bad delete or a bad edit.
See our full breakdown of what a HubSpot merge destroys and how to recover from one, including the two real recovery routes: restoring from a pre-merge backup, or reconstructing the record after the fact with Emergency Unmerge.
Honestly, for some teams it is. If you are on Enterprise, want a periodic offline archive of property data in CSV form, and can reliably download files within the 14-day window, HubSpot's built-in tools may cover you without another vendor. Recent property-level mistakes have a native undo path too.
An external backup fills the documented gaps: associations, retention, tier availability, and restore mechanics. CRM Data Backup & Restore by Third Space captures point-in-time backups of every property and every association, restores with one click on any HubSpot tier, and retains backups for 7 to 365 days depending on plan, free up to 2,000 records.
To be equally clear about our own scope: backups capture every property, every association, and the links to every timeline activity (emails, calls, meetings, notes, and tasks) for contacts, companies, and deals, and restore re-attaches them. What a backup cannot do is recreate an activity that was itself permanently deleted from the portal, because it stores the activity links rather than duplicate copies of the content.
And if a bad merge already happened with no backup in place, our sister product Emergency Unmerge reconstructs records absorbed in HubSpot merges without a pre-merge backup, with credits from $4.99. You can start with the free HubSpot backup plan and upgrade only if you outgrow it.
No. HubSpot's documentation states that associations and activity data aren't included in native backups. CRM Data Backup & Restore by Third Space captures every property and every association in each backup, so a one-click restore brings back the record and its relationships, with backup retention of 7 to 365 days depending on plan.
Starter and Professional subscriptions can back up once per week, and Enterprise once every 24 hours. Scheduled recurring backups are Enterprise-only, and the documented options are once a week or every two weeks. CRM Data Backup & Restore by Third Space runs automated backups monthly on Free, weekly on Starter and Growth, and daily on Pro and Enterprise.
HubSpot's native backup downloads as a .zip of CSV files and is only available for 14 days after completion. CRM Data Backup & Restore by Third Space stores point-in-time backups for 7 to 365 days depending on plan and restores them directly back into HubSpot, no CSV re-import required.
For the native Backup & Restore feature, yes: it requires a Starter subscription or above plus Super Admin permissions. CRM Data Backup & Restore by Third Space works on any HubSpot tier, including the free CRM, and its Free plan covers up to 2,000 records at no cost.
No. Restore CRM changes only rolls back edits, imports, and workflow changes, not merges, and the recycle bin only restores deletions, not merges. HubSpot's own knowledge base states it's not possible to unmerge records. A merge also rewrites the surviving record's property-history timestamps to the merge date, which is why reconstruction cannot fully trust native history after the fact. Recovery requires either a pre-merge backup or reconstruction with Emergency Unmerge by Third Space. See our full guide to unmerging HubSpot records.
Point-in-time backups of every property and association, on any HubSpot tier. Free up to 2,000 records.